As much as we enjoy engaging our aesthetic design skills, the ultimate goal of a successful wayfinding program remains effective communication of information. Mies van der Rohe said it first...”Less is more.” Complicated band-aid solutions and “throwing signs” at problems inevitably lead to more confusion. Consistent, concise nomenclature is a product of effective client feedback and creative programming skills. Being able to say more with less is an acquired ability- one that comes from years of experience in programming complex systems. Straightforward, easy-to-understand location plans and messages schedules make for better client understanding during the review process, and assure accurate bidding and, ultimately, more efficient implementation of the system by manufacturers and installers.